Gift Baskets, A Smart Gift – Part 2
Stand Out From the Crowd
Here’s one way:
Create a Mystery
We have one client, Thaddeus Smith of the Music Box Theater in Hollywood, who is an inspiration, both as a friend and as a business owner (yes many of our clients become friends because Fancifull is, after all, a personal business).
He is a brilliant guy when it comes to promoting. What we have done for him is not a gift basket, instead we have made up a beautiful wood box with his logo engraved on the top. He fills it with various treats, depending on the client. We tie it up with a bow and send it closed.
Why? He knows his box will create a mystery and they will have to open it to see what is inside. If he just sent it open it might get dismissed. It may look smaller when you have a closed box, but curiosity is a powerful factor, and that will be a gift they are sure to open. That creates impact. Isn’t that what you want from your gift?
Stay tuned for more custom gift basket ideas from Fancifull.
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